Hop & Glory Pubs

For one of my final year projects at university, the module brief instructed us to find a real client and live brief to work with, cultivating our ability to work in a real-world/ freelance capacity and preparing us for graduation. A lecturer connected me with a personal friend and business owner looking for a designer; The client wanted to create and develop a brand identity for his local pub chain, something that really interested me as I've worked in a similar field.

The client discussed how he values community and inclusivity, and how he feels the 'classic British pub' encompasses these values. He spoke on his 20+ years in the pub and bar industry, and his desires to break away from the corporate feeling with his brand. A take-away highlighted was a key phrase uses across all the client's businesses,“Warm welcome, fond farewell”, something we felt our design should encapsulate.

We experimented with places our design could work inside the Hop & Glory ecosystem, like staff uniforms, designing the Ampersand to function as a stand-alone logo/ identifier working both alongside and within the typographic logo.