Beaulieu Campaign

This second year university project was a previously existing, closed brief given to another design studio by the UK attractions company Beaulieu. The brief was to design and produce a creative platform for Beaulieu that behaves as a basis for all marketing activity and social media advertising. The focus they requested was everything should centre around the theme of togetherness and families, achieved and delivered by the wide range of Beaulieu attractions catered for all ages. For this project Beaulieu wanted to move away from what had been done previously, a visual collage of the many attractions on offer or ‘cast list’, and instead wanted to highlight and showcase two key elements: bringing more ‘emotion’ to their concepts, and a focus on individual moments or ‘scenarios’. We were given design direction and mood boards surrounding the concept of ‘words at play’, and how we should utilise illustration and type to communicate the emotion and scenarios they wanted to focus on. The brief asked us to take advantage of compelling and fun typography that ‘brings the messaging to life in an interesting and playful way’, encapsulating the feeling families have together at Beaulieu.